I used to write bios for people and discovered that it's difficult. Many people find it challenging to read about themselves in someone else's voice. I now encourage people to write their own.
This list is a combination of my lessons from running Brilliant Bios, my editing know-how, and my training for PR writing and writing for the web. I think you'll find these tips invaluable.
Before I became a professional editor,
I didn't know when to use single quotation marks versus double quotation marks. Do you know?
If you do, you don't need this blog. But if you're a nonfiction or an academic writer who is like how I was, read on!
I have a confession! My favourite blog post of all time is about wordiness and how academic writers can avoid it. It's written by the American Psychological Association. Yes, the people who brought you APA style.
I reference this APA blog post regularly because the points it makes are valuable and relevant. Not many university and academic writers know about wordiness or this post, so I continually come across phrases such as "in order to," "it is interesting to note," or "it is important to note."
After studying Effective Communications Tools and reading David Meerman Scott's book, The New Rules of PR & Marketing, I'm convinced about the importance of business blogging as part of a communications strategy. Or simply, as part of your business practice. It doesn't have to be complex.
That being said, I can't possibly cover all of the reasons why blogging is good for business and why it's as, if not more, important than purchasing ads or getting earned media.
So, let's start with a few basic reasons.
Meet the Editor
I'm Coreen, and I am a copy editor, writer, instructor, digital marketer, and student of PR and Communications for organizations doing positive work in the world.