I have a confession! My favourite blog post of all time is about wordiness and how academic writers can avoid it. It's written by the American Psychological Association. Yes, the people who brought you APA style.
I reference this APA blog post regularly because the points it makes are valuable and relevant. Not many university and academic writers know about wordiness or this post, so I continually come across phrases such as "in order to," "it is interesting to note," or "it is important to note."
After studying Effective Communications Tools and reading David Meerman Scott's book, The New Rules of PR & Marketing, I'm convinced about the importance of business blogging as part of a communications strategy. Or simply, as part of your business practice. It doesn't have to be complex.
That being said, I can't possibly cover all of the reasons why blogging is good for business and why it's as, if not more, important than purchasing ads or getting earned media.
So, let's start with a few basic reasons.
Where do you put the comma or period in relation to the quotation marks? Do you put the period inside or outside the closing quotation marks?
Good questions! I'm about to make this all a little easier for you if you're a academic writer, university student, or nonfiction writer in Canada or the United States (US) and if you're using APA style.
Meet the Editor
I'm Coreen, and I am a copy editor, writer, instructor, digital marketer, and student of PR and Communications for organizations doing positive work in the world.